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FRIENDS DON'T LET
FRIENDS DRIVE DRUNK...
DO YOU?™


About RADD®

What Makes Us RADD®?

Local bars and restaurants participate by providing special “RADD® Rewards” such as free services, non alcoholic drinks and/or food specials to guest who serve as a designated driver for their group. In return, RADD® staff and college peer educators promote the participating establishments to thousands of students and guests at local colleges, community events and through RADD® social media channels."

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40 COLLEGE CAMPUSES

Approx. 959,700 STUDENTS


How are we RADD®?

College is RADD® is a California College DUI Awareness Project by RADD®, the Entertainment Industry’s voice for Road Safety. College is RADD® is conducted in partnership with UC Berkeley’s SafeTREC office and funded by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration. The statewide project has currently recruited 40 college campuses with an impressive combined enrollment of over 850,000 students, to promote alcohol-free driving through RADD®’s designated driver rewards program.