College is RADD® is a California College DUI Awareness Project by RADD®, the Entertainment Industry’s voice for Road Safety.
College is RADD® is conducted in partnership with UC Berkeley’s SafeTREC office and funded by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration.
The statewide project has currently recruited 40 college campuses with an impressive combined enrollment of approximately 959,700 students, to promote alcohol-free driving through RADD®’s designated driver rewards program.
RADD®’s “Plan Ahead! Friends Don’t Let Friends Drive Drunk… Do You?”TM message encourages students to agree to use a designated driver, alternate transportation like a ride share service, call a cab/friend or take public transportation before going out to socialize. Local bars/restaurants participate by providing special “RADD® Rewards” such as free sodas and food specials, to students who serve as the designated driver for their friends.