College is RADD is a California College DUI Awareness Project by RADDR, the Entertainment Industry’s voice for Road Safety. College is RADD is conducted in partnership with UC Berkeley’s SafeTREC office and funded by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration. The statewide project has currently recruited 35 college campuses with an impressive combined enrollment of over 850,000 students, to promote alcohol-free driving through RADD’s designated driver rewards program.
RADD’s “Plan Ahead! Friends Don’t Let Friends Drive Drunk… Do You?”TM message encourages students to agree to use a designated driver, call a cab/friend or take public transportation before going out to socialize. Local bars/restaurants participate by providing special “RADD Rewards” such as free sodas and food specials, to students who serve as the designated driver for their friends.
RADD staff trains college peer educators to conduct environmental risk-assessment studies in their communities and incorporate the messages and resources into their existing prevention efforts.
In addition to support for campus events, RADD supplies participating campuses with free materials in the form of posters, pledge cards, wristbands and RADD® Crew t-shirts to identify peer educators. It also supplies marketing support, staffing assistance for major campus events, training materials, and hands-on training for college staff and student peer educators.
Alcohol related crashes continue to be the leading cause of death in college-aged young adults. RADD® (Recording Artists, Actors and Athletes Against Drunk Driving) has been the leader in developing designated driver and prevention programs to help combat this issue.